14islands
UX design for bold brands and digital experiences
During my time at 14islands, a design and development agency based in Stockholm, I worked as a UX designer across two distinct and exciting client projects: Krepling and Lynxeye. Both engagements challenged me to blend thoughtful user experience design with high-impact storytelling, working closely with visual designers, developers, and client stakeholders to shape meaningful digital experiences.
Krepling
For Krepling, a fast-growing no-code eCommerce platform, our task was to reimagine the brand and product experience to better communicate the platform’s unique value—particularly its flexible workflows feature. I was involved in the early discovery phase, mapping user needs and identifying pain points in how the existing offering was presented. My role focused on simplifying the platform’s complex set of features into an intuitive structure built around three pillars: Workflows, Storefront, and Dashboard. This reframing helped us create clarity and reduce cognitive load for new users.
I also collaborated on designing user flows and content hierarchies that highlighted the most compelling aspects of the product in a way that felt natural and engaging. With a strong focus on clarity and storytelling, we crafted a user experience that better reflects the platform’s core strengths—making it easier for prospective customers to understand and trust the product.
Lynxeye
For Lynxeye, a global brand strategy firm, the challenge was to bring their thoughtful and creative ethos to life in a new website experience. My role was to define how users would interact with content across the site, ensuring their experience was grounded in insight and clarity while still feeling dynamic and engaging. Working alongside their internal creative and marketing teams, I developed wireframes and interactive flows that enabled the storytelling to shine without overwhelming users.
Contact
Currently doing product design at Digital Science.
Open to new opportunities.